Austria Travel Tour

Thursday, October 26, 2006

The Allure Of Austrian Fashionableness

We are all well-informed that Austrian fashion is now far from the traditional tracht and dirndl. I walked around the streets of Vienna, wondering what exactly actual Austrian fashion is. Are you geared up to strut along the glitz and the glamor of Vienna's fashion boutiques?

Michel Mayer is popular for elegance and reduced women's fashion. Shella Kann is popular for her extravagance. For business outfits, Doris Ainedter would be your wise Viennese bet. Each and every one of the three stores is contained by Vienna's first areas.

For the stylish Austrian fashion addicts, there is Boutique Gegen Alltag and Elfenkleid, and for those who desire to live life in full color literally, Hermine Span's collection might be best.

World-famous Helmut Lang is known for his clean designs with very sharp lines and exact cuts that create elegant silhouettes. The brand was initially a hit for men's fashion, and then extended to female clothing lines in Paris and New York. The brand crested in the 1980s; but after a failed partnership with Prada in the late 1990s, the brand waned. The last Helmut Lang store to pack up was in Paris, just last year. It is currently awaiting renovation through a Japanese company. That's something to definitely to expect.

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